MICE MENA, Dubai

Agora is proud to present the inaugural MICE MENA Conference, taking place in Dubai, UAE on June 3^rd and 4^th.

‍‍Welcome to MICE MENA, a premier platform dedicated to redefining the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry in the Middle East and North Africa. Designed with exclusivity and innovation at its core, this event brings together key players from across the globe in a dynamic and purpose-driven environment.

Nestled in the vibrant city of Dubai—a global crossroads of business and culture—MICE MENA sets the stage for high-level collaboration, strategic partnerships, and transformative insights. This carefully curated gathering unites corporate event planners, association executives, incentive travel coordinators, and professional conference organizers with the region’s most influential suppliers, technology providers, and venues.

MICE MENA is built on Agora’s proven track record of hosting impactful events across diverse industries. Leveraging our expertise, this conference offers unmatched networking opportunities through pre-arranged, one-on-one meetings, interactive sessions, and tailored workshops that ensure maximum return on investment for all participants.

Our mission is clear: to empower the MENA region’s MICE industry by fostering meaningful connections, driving business growth, and showcasing innovative solutions. With the sector experiencing unprecedented growth, now is the time for MICE leaders to tap into the wealth of opportunities emerging in this dynamic market. Join us in shaping the future of the MICE industry in the MENA region—where global visionaries meet to inspire innovation, collaboration, and progress.

WHY SHOULD SPONSORS ATTEND?

The MICE MENA Conference streamlines your business development process by connecting you with pre-qualified buyers in a focused, high-impact environment. Sponsors will:
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Engage with Key Decision Makers: Conduct one-to-one business meetings with senior executives from top corporations, associations, and professional organizations, meet with 100+ influential MICE buyers, and establish valuable new partnerships.
Tailored Business Opportunities: Personally select the buyers you wish to meet at the event, review comprehensive profiles of all delegates and the organizations they represent, and ensure that every interaction aligns with your business goals.
Exclusive Access: Benefit from a controlled environment where sponsor participation is strategically limited per category, giving you unparalleled visibility and access to decision-makers actively seeking MICE solutions.
Strategic Networking Opportunities: Maximize your exposure through formal and informal networking sessions integrated into the agenda, including luncheons, coffee breaks, and evening receptions, fostering meaningful connections.
Stay Ahead of Industry Trends: Attend thought-provoking panel discussions, case studies, and keynote presentations, gaining invaluable insights into the latest innovations and strategies shaping the MICE industry in the MENA region.

WHY SHOULD BUYERS ATTEND?

The MICE MENA Conference is the ultimate platform to stay ahead of trends in the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, discover transformative solutions, and forge valuable partnerships with the region’s leading providers. Buyers will:

Key Industry Insights: Gain access to cutting-edge panel discussions, keynote presentations, and expert-led sessions that provide actionable insights to elevate your event planning, logistics, and attendee engagement strategies.
Strategic Networking Opportunities: Engage directly with the region’s top executives, peers, and industry leaders, sharing ideas, debating strategies, and forming connections that inspire innovative collaborations.
Access to Leading Providers: Meet with carefully selected MICE solution providers offering services tailored to your needs, from advanced event technologies to unique venues, ensuring you find the right partners to achieve your goals.
Exclusive Event Resources: Benefit from post-event documentation, including access to speaker presentations, key reports, and a comprehensive directory of participants, giving you lasting value beyond the event.

Program

Tue

Registration and Refreshments

08:00am - 09:00am

10'

Opening Remarks - Welcome Note

09:00am - 09:10am

20'

Keynote Address

09:10am - 09:30am

15'

Strategic Partner Presentation

09:30am - 09:45am

10'

Sponsor Presentation

09:45am - 09:55am

10'

Sponsor Presentation

09:55am - 10:05am

45'

Panel Discussion

Charting the Course: The Future of MICE in the MENA Region

10:05am - 10:50am

20'

Coffee Break & Networking Session

10:50am - 11:10am

10'

Sponsor Presentation

11:10am - 11:20am

10'

Sponsor Presentation

11:20am - 11:30am

1h30'

One-on-One Meetings

11:30am - 1:00pm

Prayer Break & Lunch

1:00pm - 2:00pm

45'

Panel Discussion

The Digital Transformation of MICE: Embracing Technology for Impact

2:00pm - 2:45pm

45'

Panel Discussion

Building Connections: Strategic Partnerships for MICE Success

2:45pm - 3:30pm

One-on-One Meetings

3:30pm - 4:30pm

10'

Chairman Closing Remark and End of Day One

4:30pm - 4:40pm

Wed

Registration and Refreshments

08:00am - 09:00am

Opening Remarks and Welcome from the Chairman of the Congress

09:00am - 09:05am

15'

Strategic Partner Presentation

09:05am - 09:20am

10'

Sponsor Presentation

09:20am - 09:30am

10'

Sponsor Presentation

09:30am - 09:40am

45'

Panel Discussion

The Attendee Experience Revolution: What Do Delegates Really Want?

09:40am - 10:25am

45'

Panel Discussion

Infrastructure and Beyond: Transforming the MICE Landscape in MENA

10:25am - 11:10am

15'

Coffee Break & Networking Session

11:10am - 11:25am

1h30'

One-on-One Meetings

11:25am - 12:55pm

Lunch Break

12:55pm - 1:55pm

10'

Sponsor Presentation

1:55pm - 2:05pm

45'

Panel Discussion

The Power of Data: Driving MICE Success with Analytics

2:05pm - 2:50pm

45'

Panel Discussion

Sustainability in MICE: Paving the Way for Green Events

2:50pm - 3:35pm

1h30'

One-on-One Meetings

3:35am - 4:50pm

10'

The Global Blockchain Congress Awards Ceremony and Closing Remarks

4:50pm - 5:00pm

Testimonials

We wish to thank you, the sponsors, and all the staff of Agora Group for the very prestigious, professional, and valuable event you organized with your team. Every detail was so professionally managed.

From the buyer's point of view, the quality of the B2B was very high - we had the possibility to meet several groups of Hospitals, Clinics, and Hotels which represent the Leading Excellence in Healthcare in Europe and in the world, as well as Tourism Boards for visualizing a complete experience to offer our readers on our platform.

When B2B is well organized, as you did, it allows us to save time and money in meeting and selecting our esteemed colleagues and qualified future partners, as well as to connect with new professionals and expand our education.

During the event, we had a wide range of speeches and panel discussions focusing on insights and experiences, with dedicated attention to the enhancement and sustainable transformation of healthcare provision worldwide.

Maria Antonietta Princivalle

Founder, BookingsMe

It was an absolutely amazing time I had at the International Health and Wellness Tourism Congress 2023 in Düsseldorf, Germany. Agora Group organized a perfectly-arranged event for our industry of health and wellness tourism. I was able to meet governmental representatives, medical institutions, and facilitators from all over the world to greet and discuss the future of the industry.

Düsseldorf was a beautiful city and the venue hotel for the event was a luxury for the organizer and sponsors for the great opportunity and fruitful hospitality.

Looking forward to attending the next year event.

So Iizuka

Co-Founder/CEO, Trambellir

Wonderful experience at The IHWTC!

Connecting with professionals from around the world who are dedicated to providing the best healthcare has been truly enriching. Events like these provide valuable opportunities to learn from each other, share insights and best practices, and foster collaborations that can have a positive impact on the healthcare industry as a whole. I'm glad I had the chance to be a part of such an event and contribute to the collective knowledge and expertise in the field of healthcare.

Alejandra Castellanos

Consultant, Best Dr Insurance

Thank you Agora Group for organizing this fantastic event. It was enjoyable and productive as plenty of partnerships were established. Excellent organization from Agora combined with an amazing hospitality from the Philippines attendees and representatives provided a memorable experience. I hope to join the next events in the future.

Marek Holowko

CEO, ClinicHunter

I had the pleasure of collaborating with Agora Group for the recent International Conference in Manila, showcasing the Philippines as a premier medical tourism hub.

The professionalism, expertise, and dedication displayed by the Agora team were truly impressive. Their professional planning, seamless execution, and attention to detail ensured a seamless experience for delegates, speakers, and sponsors alike. Agora Group's ability to bring together key stakeholders, thought leaders, and industry experts successfully promoted the Philippines as a viable medical tourism destination. Their commitment to excellence and passion for promoting medical tourism make them an invaluable partner for any organization seeking to make a lasting impact.

Thank you, Agora Group, for an outstanding conference!

Yunus Saleem Parakkalthodi

CEO & Founder, Global Treatment Services

The organization was impeccable, ensuring everything ran smoothly from start to finish. The panel discussions struck the perfect balance of insightful content and engaging dialogue, showcasing the expertise of all participants. Additionally, the entertainment was a fantastic touch, adding to the overall experience.

Thank you Agora for a great event!

Gianni De Min

Vice President Network Management, Trawick International

Mice Mena, June 3rd, 4th, 2025, Dubai, UAE

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Venue of the Event

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Mice Mena, June 3rd, 4th, 2025, Dubai, UAE

Gallery

Venue of the Event